Skin Packaging - There are still opportunities.
How many times have we heard "Skin Packaging, that’s dead isn’t it"? It is only so if we stop looking for new applications.
The primary benefits of skin packaging lie in its flexibility as a packaging resource. It can effectively restrain on a board anything from a 1/32" drill bit to a one horsepower electric motor and everything in between. Skin packages can have high graphics needed for retail carded packaging. It can also be as simple a use as restraining an item on an unprinted corrugated board for safe transportation.
The emerging market for skin packaging is in the area of shipping containment, also called industrial packaging. Skin packaging can be used to confine a product tightly on a corrugated pad. The corrugated pad can be unprinted kraft, white or high graphics depending on the board purchased. The film is typically polyethylene where speed of production and clarity are not an issue. Ionomer resin films such as Surlyn should be used where additional film strength or high clarity is needed. With some creative thinking complete shipping systems such as a "U" fold skin packaged insert placed into an individual or master carton can lower transit damage and reduce customer shipping costs.
The second market is for user friendly automated machines to replace aging semi-automatic and full inline systems for retail carded packaging. In many cases customers are using systems that were designed in the 1960’s to attempt to meet today’s demanding production schedules. It is now time to replace those machines with newer, user friendly systems that allow for faster changeover, shorter runs and greater flexibility.